Marketing Research College Major Description

By LeadLake Team   /   Job Category   /   2023


The Marketing Research major is designed to provide students with the skills and knowledge necessary to conduct market research and to interpret and use data to make marketing decisions. The major emphasizes the application of marketing research techniques to solve marketing problems. The curriculum is designed to prepare students for careers in marketing research and to provide a foundation for advanced study in marketing research and marketing.

What They Learn

The Marketing Research major studies how businesses and organizations make decisions about the development, pricing, and promotion of products and services. The major focuses on the methods and techniques used to gather and analyze customer data, as well as on the interpretation and application of that data. Students in the major learn to use statistical software packages to analyze data and to create and interpret marketing research reports. They also learn to design and conduct surveys and experiments, and to write research proposals. The major provides a foundation for careers in marketing research, market analysis, and marketing management.

Graduates Expectation

The Marketing Research major expects students to understand principles of marketing research, its role in marketing decision making, and how to apply these principles to real-world marketing problems. Students in the major will learn how to design research studies, how to collect and analyze data, and how to interpret and communicate research findings. The major also provides students with a solid foundation in statistical methods and market analysis.

Job Market and Opportunities

The Marketing Research job market is expected to grow by about 9% from 2018 to 2028. This is a little lower than the average for all occupations, but there will still be good opportunities for people with the right skills and qualifications. The main growth will be in online and mobile marketing research, as more and more businesses move their advertising and marketing campaigns online. There will also be good opportunities for those with experience in data analysis and market analysis.

Program Challenges

There is no doubt that marketing research has its own unique set of challenges. From designing research studies to conducting them and then analyzing the data, the process can be quite daunting for even the most experienced researchers. Add to that the pressure of making sure that the research is accurate and reliable and you have a recipe for some pretty sleepless nights. However, with a bit of planning and some expert help, these challenges can be overcome and the rewards of conducting successful marketing research can be great.

Career Projection

The Marketing Research projected to grow at a rate of 5.5 percent between the years 2016 and 2026. This industry is anticipated to bring in a revenue of approximately 40 billion dollars by the end of 2026. The main reason for the projected growth is due to the organizations increasingly relying on marketing research to make strategic decisions. The industry is also benefiting from the advancements in technology that have made it easier and more efficient to collect and analyze data.

Is Marketing Research Major For You?

If you have an analytical mind, enjoy working with data and like finding creative solutions to problems, a career in marketing research might be a good fit for you. As a marketing research professional, you would be responsible for designing and conducting research studies to collect data that can be used to improve marketing strategies and make better business decisions.

To be successful in this field, you need to be able to think creatively, be detail-oriented, and have strong analytical and problem-solving skills. You should also be comfortable working with numbers and using statistical software programs to analyze data. If you have these skills and qualities, a career in marketing research could be the right choice for you.

Good to Know

1. Stay up to date on the latest marketing research techniques.

2. Be proficient in statistical software programs like SPSS.

3. Be able to write clear and concise reports.

4. Understand the principles of marketing and how they apply to research.

5. Be able to work independently and as part of a team.

Major Tips

1. Get a degree in marketing research. Most marketing research positions require at least a bachelor's degree, and many require a master's degree.

2. Become proficient in computer skills. Marketing research is heavily reliant on computer software, so you will need to be comfortable using a variety of programs.

3. Be proficient in statistics. Marketing research relies heavily on statistical analysis, so you will need to be comfortable working with numbers.

4. Be able to communicate effectively in writing. Marketing research often involves writing reports and papers, so you will need to be able to communicate your findings clearly and concisely.

The marketing research process is a detailed process that begins with a problem that needs to be solved. The first step is to define the problem, which will help determine the research objectives. The next step is to gather data, which can be done through secondary research or primary research. Once the data is gathered, it will need to be analyzed to help solve the problem. The final step is to report the results, which will either be a formal report or a presentation.

The information above are provided for educational purpose. To validate the information, you must confirm the data with the qualified professional or related institution.